Logo design branding. What products services does your company offer.
The goal of this logo design creative brief is to grasp the essence of the company.
Creative brief questions for logo design. This means you re going to have to ask a lot of questions to draw out as much information as possible. It can serve as a central framework to guide the project containing essentials such as the brand positioning statement a brand style guide or brand identity guidelines to ensure brand consistency the project timeline and budget to avoid common productivity hurdles and keep everyone on track and other need to know tidbits that. A detailed and thoughtful design brief will lead to a successful end product whether it s a logo brochure or entire branding campaign if you ve nailed the target audience know the budget have a detailed list of all materials needed.
Other options are either a graphic related to their business company name or an abstract graphic. The who what when where why and how of a creative project or campaign. It commonly outlines fundamental information about the business the desired design style the project timing and the budget.
Some people call it a discovery process creative brief introduction meeting or creative interview. About the company 03. Whatõs the name of your company product.
The simplest design wise is to create a logo based on the company s initials. I like to call it a creative brief but whatever you want to call it just make sure to do it before you begin designing the logo. A logo design brief is a document that provides a designer all of the information needed to create a logo for you.
In which business sector does your company operate. Finally your creative brief. A logo design brief is a document that you will or should make when you hire a graphic designer to create a logo.
The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to the point but without glossing over any important areas. Before you design a logo for a client it s important to have a solid understanding of the brief. What do you intend to do with your logo.
Sample creative brief for logo design. In a nutshell the creative brief serves to answer all the important questions. In the end what you get is an instructions manual for the designer in the project.
Where do you intend to display it. In short what you do is you envision the logo in your mind and then answer a series of questions about it. Understanding the preferences of your client in this aspect is key.
Nonproþt healthcare technology etc. It s a simple 7 question survey that i ve crafted over nearly 7 years of experience. Know what the ultimate goal is and how it will be measured you end up with a beautiful campaign that everyone will be pleased with.
Describe your companyõs business.