The middle section describes different aspects of the project the intended product and the marekt needs. For example below is a product development roadmap template that your team can use to stay on track during the actual development process.
The product brief is a one to three page document that provides critical information your internal team needs to effectively launch the product.
Product development brief example. In this toolkit we ve gathered sample project briefs and brief templates from different niches. You ll develop the brief once and it will be used many times by many different people. You can find more essential information about briefs in the video guides below and in the additional materials.
Here is a list of eleven guidelines and insights about how to manage your product brief. It may for example be appropriate to call a brief a design brief if urban design is the critical issue to be addressed. The top section summarizes the basic project parameters.
It outlines why we re building that particular product or feature to guide development and to serve as a historical archive of why we did what we did. When it comes to software development teams can create and maintain their product development roadmaps to prioritize summarize and communicate their plans to build and ultimately release the product. Here at productboard we use product specifications or product specs to articulate a vision and a plan for a product we re developing.
A brief intended primarily to promote development or attract a development. It will be the central information source for your team during the launch preparation and execution. For example when tina roth eisenberg s daughter brought home some semi permanent tattoos she felt were lacking she mobilized her community of fellow designers to create tattly.
An example of a project or product brief from the pd trak project portfolio management system is shown below. The product development process can seem almost mysterious and when you hear the origin stories of other great businesses the journey to a finished product rarely resembles a straight line. The third section summarizes project metrics.
If you take time to create a good process around how your project brief is built you can create a great plan that works for everyone. The product brief writing is perhaps the activity with the highest roi as it costs very little and brings great value as well as saves a lot of time and money while preventing wrong directions and unexpected outcomes. If handled with care and great consideration a good brief should act as an agreement on project objectives scope major deliverables milestones timing activities process and even resources needed to deliver your product.
Inside you ll find a design brief template creative brief sample mobile and web development brief. The product brief is a map.